LawsonGroupMediation

Mortgage News Daily just reported that as the unemployment rate is approaching double-digits, in the first half of 2009, there have been almost 2 million foreclosure filings, more than 15% higher than the same period in 2008.  This is a massive missed business opportunity.

You could say that most foreclosures are missed opportunities for short sales.  Yes, many homeowners will refuse an alternative to foreclosure or seeks that opportunity too late, however, there is still an incredible opportunity in many markets that could be used to expand your business.  Too busy?  Leverage your resources with TheLawsonGroup to process and mediate your case while you seek more listings.

Financially stressed homeowners often do not respond to traditional forms of marketing.  It is important for you to realize that typical sales personalities, scripts, marketing pieces are often not effective.  In my book, I address this in great detail.  In my bankruptcy practice, It took a different approach to get them to pull their heads out of the sand and come see me to help them with their financial problems.  For short sales, it is critical to understand homeowners and why they become emotionally frozen.  It stands to reason that if you understand why people freeze when they are having financial problems, you can design your marketing approach to help them get off their …er…butts and let you help them.

As time goes by, all of those missed opportunities are costing you money.  Need help?  We do offer coaching to help you pry open the doors to those opportunities.

As a wise man said, “Git ‘er done!”

Ken Lawson, JD

TheLawsonGropup Mediation Services